Introduction
LIVNFIT ("we," "us," or "our") is committed to safeguarding your privacy. LIVNFIT operates as one integrated ecosystem delivering a vertically integrated fitness transformation service through two arms working side by side: the LIVNFIT coaching arm (fitness and nutrition coaching, systems, structure, and support) and MedX, our medical arm, through which registered medical practitioners deliver medical services. This Privacy Policy explains how we collect, use, disclose, and protect your personal information, including health information, when you access our website, participate in LIVNFIT programs, use our services, or access medical services through MedX. We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. Please review this policy carefully to understand our data practices.
Information We Collect
We may collect and process the following types of information:
Personal Information
- Contact Details: Name, email address, phone number, and mailing address.
- Payment Information: Credit card details and billing address.
- Health Information: Data related to your fitness level, goals, training and nutrition history, and other health details you provide to us as part of your coaching program.
- Medical Information (via MedX): Where you access medical services through MedX, additional health information is collected, such as medical history, screening questionnaires, pathology results, consultation records, prescriptions, and treatment information. Clinical records are created and held by the treating practitioners through MedX in accordance with medical record-keeping obligations.
Non-Personal Information
- Technical Data: IP address, browser type, device information, and site usage details.
- Usage Data: Insights into how you interact with our website and services.
Sensitive Information and Consent
Health and medical information is classified as sensitive information under Australian privacy law and receives a higher level of protection. We only collect your health and medical information with your consent, and only where it is reasonably necessary to deliver your program, including your coaching, and any medical services you access through MedX. By providing health information to us, or by enrolling in a program that includes medical support, you consent to its collection, use, and disclosure as described in this policy.
How We Use Your Information
Your information may be used in the following ways:
- Service Delivery: To facilitate your participation in LIVNFIT programs, including customer support.
- Medical Services: To enable the delivery of medical services through MedX, including eligibility screening, consultations, prescribing, treatment, and clinical follow-up by registered medical practitioners.
- Integrated Program Coordination: To align your coaching with your medical care, for example, sharing relevant progress, screening, and program information between the LIVNFIT coaching arm and MedX so that your program operates as one ecosystem.
- Payment Processing: To manage transactions for program subscriptions and purchases.
- Service Improvement: To enhance our offerings and user experience through data analysis.
- Marketing Communications: To send promotional content, updates, and exclusive offers (you may opt out at any time). We do not use your health or medical information for marketing without your express consent.
- Legal Compliance: To fulfill legal requirements and safeguard our rights.
Sharing Your Information
LIVNFIT does not sell your personal data. However, we may share it in these circumstances:
- Within the LIVNFIT Ecosystem (MedX): Relevant information is shared between the LIVNFIT coaching arm and MedX, including your treating practitioners, to coordinate and deliver your integrated program. Only information reasonably necessary for this purpose is shared.
- Healthcare Providers: With pathology providers, pharmacies, and other healthcare providers involved in delivering medical services arranged through MedX, and, with your consent or where required for continuity of care, with your regular GP or other treating practitioners.
- Third-Party Service Providers: With vendors assisting in payment processing, website operation, and service delivery.
- Legal Obligations: If required by law or in response to valid legal processes.
- Business Transfers: In case of a merger, acquisition, or asset sale.
Cookies and Tracking Technologies
We use cookies and similar technologies to improve your browsing experience. These help us analyze usage patterns and enhance functionality. You can manage cookie preferences through your browser settings.
Data Security
We implement security measures to protect your personal information, with additional safeguards applied to health and medical information. However, no online platform is entirely secure, and we cannot guarantee absolute protection against breaches. In the event of a data breach likely to result in serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) as required by the Notifiable Data Breaches scheme.
Your Rights
You have the following rights regarding your personal data:
- Access: Request a copy of your data, including health information we hold about you.
- Correction: Amend inaccuracies in your information.
- Deletion: Request data removal, subject to legal requirements. Note that clinical records held through MedX are subject to statutory medical record retention periods and may not be deleted on request.
- Objection: Opt out of marketing communications.
- Portability: Request a transfer of your data to another service provider where applicable, including transfer of relevant medical records to another treating practitioner.
To exercise these rights, contact us at support@livnfit.com. If you are not satisfied with our response to a privacy concern, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).
Data Retention
Your information is retained only as long as necessary for service delivery, legal compliance, or legitimate business purposes. Clinical records created through MedX are retained in accordance with applicable medical record-keeping laws, which require health records to be kept for minimum statutory periods.
International Data Transfers
Your information may be processed in countries with different data protection laws than your country of residence. By using our services, you consent to these transfers. Where we transfer personal information overseas, we take reasonable steps to ensure it is handled consistently with the Australian Privacy Principles.
Changes to This Privacy Policy
We may update this policy periodically. Changes will be reflected on this page, and we encourage you to review it regularly.
Contact Us
For questions about this Privacy Policy or how we handle your information, contact us at support@livnfit.com.